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A Closer Look at Giumarra Companies Bright Bites Mandarins


In order to stand out in the Mandarin category, you need a product that will offer both quality and high brand visibility. Bright Bites from Giumarra Companies does both.

The winter season is a key timeframe to promote domestic citrus, and with the help of Bright Bites, retailers will have a chance to capitalize on increasing shopper demand. The mesh bag cradles the Mandarins and the logo—with its contrasting white brand name and orange and blue tones—draws the consumer eye.

Promoting citrus at the store level is a central tenet of Giumarra’s mission to benefit its retail partners. Its Mandarin program can be custom-packed into the Bright Bites bags. Tailored in-store promotions and, dare I say, zestful point-of-sale materials further the dynamism of the program.

As a healthy offering during the winter holidays, Bright Bites Mandarins are more than just visually stunning. They’re a way to drive the entire category forward. The Snack Endstop