A good flavor marriage is one way to win hearts—and wallets—in the produce department. With the launch of Ippolito International’s Brussels Bites™ Kits, the company is doing just that. There is so much room to grow when it comes to household penetration in the category. And, with the average consumer looking for easier ways to prepare them at home, Ippolito’s Brussels sprouts solution is helping to elevate consumer loyalty in the segment.
After a huge time investment in research and development, Ippolito’s value-added production team strategically chose bite-sized pieces to accompany the product. This means less time spent preparing and more time spent eating for shoppers.
Brussels Bites™ Kits are fundamentally unique, since they 1) include bite-sized pieces of Brussels sprouts, 2) include seasonings and toppings, but require the consumer to contribute their own cooking oil to the cooking process, and 3) are easily prepared and can be cooked in a way the consumer prefers.
Bringing flavors of Garlic and Bacon, Feta with Sun-Dried Tomato, Barbecue Cheddar Brussels Bites™ and more, this line is truly inspiring growth in the category. My favorite? Ginger and Sweet Chili. Both these flavors alone are enough to whet the palate. As a partnership, they are a marriage made in produce heaven.
