VOL. 95 | The Branded Advantage
Articles in This Issue
June Editor's Letter - Transforming Perspective
In June’s letter, our Editor in Chief explored how a single phrase can reshape connection and perspective…
Brand Evolution: A Q&A With Kshama Joshi, Marketing Manager, Gwillimdale Farms
Kshama Joshi pulls back the curtain on this recent brand refresh and how it is bolstering buy-side relationships...
A Marketer's Metamorphosis: A Q&A with Gabriela D’Arrigo, Vice President of Communications and Marketing, D’Arrigo New York
In this exclusive Q&A, Gabriela D’Arrigo reflects on personal growth and the role of purpose in produce…
The Immeasurable Mango: A Q&A with Lavanya Setia, Director of Marketing, National Mango Board
In this Q&A, the board’s marketing direction comes into focus as Lavanya Setia shares insights on consumer perception, education, and category growth…
The Branded Advantage
In this feature, Loren Foss explores how strategic partnerships, expansions, and initiatives have continued to position the grower as an organic and branded leader…
People and Perspective: A Q&A With Ed Bertaud, Director of Retail Sales - Central U.S., IFCO
The Director at IFCO uncovers his modern version of work-life balance and shares words of wisdom for the next generation of industry leaders in this exclusive…
Desert Delight: A Q&A With William Cappelluti, Sales/Account Manager, Catania West
In this exclusive, William Cappelluti shares how the provider is evolving a category ripe for growth…
A Closer Look at Ippolito International Brussels Bites™ Kits
The provider drives category growth with this line designed for flavor, ease, and consumer flexibility…
From Orchard to Snack
See how the supplier elevates dried fruit with this sustainability-driven strategy, as detailed in our exclusive with Gary Clevenger…
Beyond the Branding: Joy at Every Step
In this Snack exclusive, Lorinda Oscarson and Apolinar Blanco sit down to discuss the power of branding and the success of this recently launched label...
Industry Spotlight: Treefruit Tag team
In this exclusive, the provider reflects on the teamwork, grit, and agility behind a fast-paced summer season…
Produce Pulse: Washing Words
Melissa De Leon Chavez discusses the concepts of greenwashing and healthwashing, noting how transparency for nutrition labels is key…
California Avocados Snapshot
Sharpen your avocado category expertise with the facts and figures outlined in this exclusive feature from The Snack…
My Favorite Things: Brittany DiNiro, Senior Director, Corporate and Treasury Operations, Mastronardi Produce®
The Senior Director of Corporate and Treasury Operations at Mastronardi Produce® shares her favorite things—from family to board games and beyond…
What Great Produce Hires Have in Common: Lessons from the Field
The produce industry doesn’t slow down. Markets shift in hours. Loads fall apart in transit. And relationships—built over seasons—can hinge on a single decision. In this business, the difference...
A Perfect Partner: A Q&A with Ryan Cherry, Director of Sales, WINDSET FARMS®
Ryan Cherry talks massive growth and fundamental commitments culminating in a far-reaching protected network in this exclusive...
Pacific Northwest Cherries SnackChat
Fresh produce leaders spotlight strategies for maximizing shopper excitement during the Northwest cherry season. Allie Perrault, Mac Riggan, and more discuss…
California Table Grape SnackChat
With innovation, branding, and quality at the forefront, these CA table grape experts weigh in on boosting engagement and register rings this season...
A Closer Look at Fresh Gourmet Co.’s Italia Garden Premium Lemon & Lime Juice
The demand for fresh flavors extends into condiments. Consumers are seeking out freshness when they make their dishes and drinks, and they don’t want to taste anything artificial. That’s where...
Libations for All Occasions: The Mangonada
There is no proper way for me to classify a Mangonada because it is simply too good to be classified. A slushie, a healthy dessert, a smoothie that I sometimes suck down after workouts, this sweet...
June MVP Highlights: Tony Illiano, Category Manager of Grapes and Senior Sales Representative, Oppy
Noting the importance of adaptability, this Category Manager of Grapes and Senior Sales Representative likens their role to putting together a complex puzzle…
The IF List: Taylor Thompson, Merchant, Produce, Walmart
The Produce Merchant from Walmart highlights how data, passion, and partnerships can drive produce growth and innovation in this latest exclusive…