They have crunch, texture, flavor, and nutritional sustenance—not to mention prime real estate in the fresh produce department. Of course, I am talking about carrots. With the help of Grimmway Farms, the carrot category is offering differentiation and draw this year with the company’s all-new, year-round Cal-Organic Farms® rainbow carrot chip program. Addressing the retail need for vibrancy that carries its weight in flavor, these carrot sets come in Cal-Organic’s 12-oz eye-catching, resealable packs and in 5-lb bulk bags for foodservice.
Organic carrot chip category growth demands vision and Cal-Organic’s eye for innovation brings value to produce aisles one package at a time. It’s easy to “eat the rainbow” with each pack featuring an array of purple, orange, white, and yellow slices that are pre-washed, cut, and ready-to-eat with an excellent source of vitamin A to boot.
Recipe cards and POS materials are available to retailers upon request and help to drive the ring at the register as well as traffic through the fresh produce department.
To bolster Grimmway’s program, the company also expanded its organic operations at its Southeast facility in Lake Park, Georgia—promising to meet demand as it continues to rise. It goes without saying, but here we go: Cal-Organic is continuing to slice and dice its way to the top of the carrot category!