VOL. 49 | Answering The Call




Articles in This Issue


Mango Snapshot

One of the Kings of Fruit resides in a class of its own, raising the prowess of the fresh produce department to new levels and engaging the consumer’s interest on the flavor, differentiation, and...

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Solving the Fresh Produce Rubik’s Cube Part 1

This year marks the 30th anniversary of Krivanek Consulting. Known for our strategic thinking and planning niche, I’m obsessed with helping clients solve the Rubik’s Cube of business: how to...

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A Twist of Fate

This story of two produce powerhouses colliding to forge a formidable grower intent on expansion and innovation will also pull at your heartstrings...

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The IF List: Dan Canales, Senior Vice President of Sales, Marketing, and Processing, Ippolito International

Wearing his heart on his sleeve isn't the only thing that keeps Ippolito's SVP at the top of his game. What other secrets did we unearth in this Snack exclusive?

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Mentors in the Making: Lori Taylor

They say nothing ventured, nothing gained, and though that may be one of life’s toughest lessons, it’s one that breeds immeasurable determination. Learning this lesson means pushing aside doubt and...

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The Strawberry People

BlazerWilkinson takes us through its “strawberry fields forever,” detailing packaging, partnerships, people, and more...

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Mission P[ossible]roduce

This challenge-seeker is going where few growers have gone before to expand the avocado category. Denise Junqueiro discusses retail partnerships and more...

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A Closer Look at Cal-Organic Farms® Rainbow Carrot Chips

They have crunch, texture, flavor, and nutritional sustenance—not to mention prime real estate in the fresh produce department. Of course, I am talking about carrots. With the help of Grimmway...

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A Closer Look at Continental Fresh Water for All Box

Blue is one of the most communicative colors. The hue of wisdom, loyalty, and trust, it is a shade that taps into—even awakens—emotion....

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A Closer Look at Pete’s® Butter Stuffers™

This is how my grocery list is prioritized no matter the season, the trend, or the sale: fresh produce, protein, and something sweet. When Pete’s Butter Stuffers™ arrived on the trade show scene, I...

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Strawberry Snackchat

From Driscoll's and Naturipe to Bobalu and more, what are these category captains touting about the lucrative category? Find out the deets in this industry exclusive...

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My Favorite Things: Nichole Towell, Senior Director of Marketing, Duda Farm Fresh Foods

This Director kicks marketing up a notch with some next-level strategizing and a secret flair for the unexpected. Find out more here...

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ART À LA CARTE: A Q&A with Ande Manos

How is the specialty veg trendsetter creating a new standard for foodservice that's quickly become the envy of the industry?

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Past Meets Present: 25 Years of Leadership

For students, graduation marks the culmination of hard work and dedication. For the fellows and alumni of United Fresh’s Produce Industry Leadership Program, the same rings true. “I’ll always...

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Every End is Just a Beginning

We caught the retiring Markon Cooperative President just as he embarks on a path of new beginnings. Find out what's next for this industry icon...

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Set Your Course By the Mango

With exponential expansion on its horizon, Freska International transforms its operations with this category-changing program to ignite a produce aisle takeover...

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California Grape Snapshot

Green, red, black, and beyond, grapes are a produce aisle mainstay that have transcended time, trends, and tradition. With category gusto aplenty and innovation always on the rise, consumers are in...

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On the Blue Horizon

Greg Kosofsky sharpens the grower’s retail edge as category innovation and buy-side partnerships accelerate its year-over-year growth...

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Creating Common Ground

Suppliers and buyers meld minds in this riveting Snack exclusive, taking their operations to new heights with the help of an industry frontrunner...

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The Gift of Vulnerability

If there is anything that we have been reminded of here in 2020, it is that we are all human beings. I hope this is not too inappropriate, but I can’t help but think about a book that we read to...

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