VOL. 49 | Answering The Call




Articles in This Issue


Solving the Fresh Produce Rubik’s Cube Part 1

This year marks the 30th anniversary of Krivanek Consulting. Known for our strategic thinking and planning niche, I’m obsessed with helping clients solve the Rubik’s Cube of business: how to...

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A Twist of Fate

This story of two produce powerhouses colliding to forge a formidable grower intent on expansion and innovation will also pull at your heartstrings...

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The Strawberry People

BlazerWilkinson takes us through its “strawberry fields forever,” detailing packaging, partnerships, people, and more...

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Mission P[ossible]roduce

This challenge-seeker is going where few growers have gone before to expand the avocado category. Denise Junqueiro discusses retail partnerships and more...

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A Closer Look at Cal-Organic Farms® Rainbow Carrot Chips

They have crunch, texture, flavor, and nutritional sustenance—not to mention prime real estate in the fresh produce department. Of course, I am talking about carrots. With the help of Grimmway...

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A Closer Look at Continental Fresh Water for All Box

Blue is one of the most communicative colors. The hue of wisdom, loyalty, and trust, it is a shade that taps into—even awakens—emotion....

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A Closer Look at Pete’s® Butter Stuffers™

This is how my grocery list is prioritized no matter the season, the trend, or the sale: fresh produce, protein, and something sweet. When Pete’s Butter Stuffers™ arrived on the trade show scene, I...

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My Favorite Things: Nichole Towell, Senior Director of Marketing, Duda Farm Fresh Foods

This Director kicks marketing up a notch with some next-level strategizing and a secret flair for the unexpected. Find out more here...

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ART À LA CARTE: A Q&A with Ande Manos

How is the specialty veg trendsetter creating a new standard for foodservice that's quickly become the envy of the industry?

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Every End is Just a Beginning

We caught the retiring Markon Cooperative President just as he embarks on a path of new beginnings. Find out what's next for this industry icon...

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Set Your Course By the Mango

With exponential expansion on its horizon, Freska International transforms its operations with this category-changing program to ignite a produce aisle takeover...

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On the Blue Horizon

Greg Kosofsky sharpens the grower’s retail edge as category innovation and buy-side partnerships accelerate its year-over-year growth...

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Creating Common Ground

Suppliers and buyers meld minds in this riveting Snack exclusive, taking their operations to new heights with the help of an industry frontrunner...

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