The If List

In an industry as vast and dedicated as that of fresh produce, one does not need to look far for a source of inspiration. In fact, you’ll find it right here on this page. 

When it comes to leaders like Fabian Pereira, there is much to be admired. A forever student, insightful mentor, and firm believer in the power of patience and taking risks, Fabian approaches his role as Vice President of Marketing, Innovation, International with a fiercely optimistic mindset. What more could we ask of the nine-year Fresh Express vet—besides these 12 fun-filled questions that venture far beyond his executive title?

IF you had to choose one word to describe yourself, what would it be?

Curious.

IF you had to distill your personal definition of success into one sentence, what would it be?

Creating value while staying true to your values.

IF you could imagine yourself in a different industry, what would it be?

Education—there’s nothing more world-changing than unlocking minds.

IF you had to be roasted by one comedian, who would it be?

Ricky Gervais. Brutal, but hilarious.

IF you had a crystal ball and could see into the future regarding one thing, what would it be?

Whether I’ll look back and be proud of how I lived.

IF you were another species in the animal kingdom, what would you be?

An eagle, built to soar but grounded in clarity.

IF you wrote an autobiography, what would be the title?

Unfinished, On Purpose.

IF you could enhance one aspect of your intelligence, what part would you want to improve?

Emotional intelligence. It changes relationships, leadership, and legacy.

IF you had to wear the same thing every day, what items of clothing would you pick?

Black T-shirt, jeans, and the illusion of control.

IF you could re-experience an awesome day in your life, what day would you choose and why?

The day I took a risk, and it worked. Proof matters.

IF you could choose one song to be the soundtrack of your year, what would it be?

“Don’t Stop Believin’.” Cliché? Yes. True? Absolutely.

IF you could give your younger self one piece of advice, what would it be?

Everything doesn’t have to happen now; patience is power.