“Less is more” is about to receive a new definition.
Salted, peppered, buttered, with garlic, with cheese or sour cream, the potato is a category that, much like chips and salsa, I somehow manage to eat more of when presented with smaller portions.
Offering retailers and consumers a fresh, convenient addition to the organic potato category, Cal-Organic Farms, a brand within Grimmway Produce Group, recently rolled out its Organic Bite-Size Potato program.
Available year-round in six unique offerings—gold, red, and medley bite-sized and fingerling potatoes, plus the fun twist of “nibbles”—with range in variety and versatility, it is punctuated with convenience. The reach of colors in both pack and product is as long as the list of ways consumers can quickly and easily prep and serve them.
For retailers thinking that smaller bites mean less consumption, fear not. Firstly, and naturally, the eye-engaging bags assure the category will still carry its weight to the register. Second, in regard to repeat customers, never underestimate potato lovers and their capacity to equate a smaller size with justification for “just one more.”
I’m calling it Potato Math, and I think Cal-Organic’s new launch will be the start of its rightful grip on modern foodie culture.
Because when smaller bites encourage bigger cravings, less is actually more.
