VOL. 103 | A Giant Step for Fresh
Articles in This Issue
Breeding the Future
Bold ideas rarely bloom overnight. This exclusive explores the people and partnerships driving the grower’s innovations. Hear from Harold Paivarinta, Leona Neill, and more…
The IF List: Shawn Peery, National Vice President of Produce, Albertsons Companies
The National Vice President of Produce for Albertsons Companies shares the heart behind his love for produce, family, and the people who make the industry special every day…
Layers of Flavor: A Q&A With Jessica Peri, Sales Manager, Peri & Sons Farms®
Jessica Peri shares how the provider’s long-standing focus on flavor consistency, quality, and growing practices continues shaping trust and loyalty within the onion category…
Peppers SnackChat
Tony Incaviglia, Matt Quiring, and other industry voices spotlight what is driving strong consumer demand heading into the summer season…
A Farmer-Focused Transformation
See how the grower is using a major rebrand to place farmers and their stories at the center of its evolving global identity. Brian Klumpp shares…
Transforming an Aisle into a Destination: A Q&A with Fabian Pereira, Vice President of Marketing and Innovation, International, Fresh Express
Globally inspired salad kits deliver category growth, margin opportunities, and shopper engagement. Fabian Pereira discusses in this exclusive...
A Peach with Purpose
This exclusive feature explores how a purpose-driven peach program is connecting stonefruit merchandising with a meaningful awareness initiative. Angela Hernandez details…
BBQ Snackchat
Anthony Innocenti, John Shuman, and other industry voices share how grilling season is creating opportunities for merchandising and produce-driven summer flavors…
A Giant Step for Fresh
The supplier seeks to shift the fresh paradigm with an offering that takes “superfood” to a whole new level. Joe Barsi, Kyla Oberman, and more discuss…
May 2026 Editors Letter: Connecting Amid the Noise
In this month’s letter, our Editor in Chief reflects on partnership and the importance of human connection amid today’s constant flow of information…
WTF Do I Do With Peri & Sons Farms® Sweetie Sweet® Onions ?!
How is this entertainment-focused recipe driving fresh inspiration around sweet onion applications?
WTF Do I Do With Highline Spinach and Artichoke Stuffed Mushrooms ?!
See how this value-added mushroom offering fits demand for convenient entertaining and appetizer occasions...
WTF Do I Do With Pure Flavor® Rocco Reds® ?!
This staple tomato is used in a classic recipe to add freshness to popular eating occasions...
WTF Do I Do With Mucci Farms Cherto™ Cherry Tomatoes On-The-Vine ?!
What happens when premium snacking tomatoes meet globally inspired flavor combinations across multiple meal occasions?
WTF Do I Do With DulceVida™ Nectarines ?!
Could roasted stonefruit and sweet heat become this summer’s next entertaining trend?
Always Swamped: Is It You, the Role, or the System?
In the fresh produce and food industry, urgency is real. Chronic overwhelm doesn’t have to be.When “swamped” becomes a standing status update, it raises a bigger question: What is driving the...
Libations For All Occasions: Blended Watermelon Refresher
Watermelon juice and I go way back as a summer treat, starting with following a group of cyclists covering one of my first Tour de Fresh rides. When the heat of the day had cooled into summer...
A Closer Look at Ocean Mist® Farms Heartichokes
It’s safe to say that shoppers are feeling the pressure when it comes to cooking healthy meals at home. Mindful of the ways in which consumers are showing up at store, Ocean Mist® Farms unveiled...
A Closer Look at SUNSET® Pop Its Bite-Sized Cucumbers™
I must confess, I have a new fresh produce obsession: mini cucumbers. I cannot seem to stop eating this snackable, healthy, delicious offering, and I know many consumers are with me. The produce...
A Closer Look at Index Fresh Avoettes® Organic Mini Avocados
Eye-catching details and the promise of a single-serving I won’t have to stress to consume? Count me in. Index Fresh’s newest line, Avoettes® Organic Mini Avocados, delivers on avocados that are...
A Closer Look at Cal-Organic Farms® Bite-Size Potatoes
“Less is more” is about to receive a new definition.Salted, peppered, buttered, with garlic, with cheese or sour cream, the potato is a category that, much like chips and salsa, I somehow manage to...
Buy-Side Citrus SnackChat
Buyers from across the producesphere outline how strong partnerships, thoughtful category management, and dynamic merchandising are elevating the citrus sector…
Why the Complaints You Dread May Be Your Best Customers
I had a customer call the other day who was unhappy. Fortunately, I was able to help her, and everything worked out. After the call, I’ll admit I was rattled—she was blunt, and at moments,...