It’s safe to say that shoppers are feeling the pressure when it comes to cooking healthy meals at home. Mindful of the ways in which consumers are showing up at store, Ocean Mist® Farms unveiled its Heartichokes line last December. Inspired by the award-winning Roastables line, Heartichokes delivers tender baby artichoke quarters, ready to cook right out of the package.
Versatile and delicious, each package contains the equivalent of roughly five trimmed artichokes, delivering on the promise of virtually no prep, no mess, and no cleanup. And the packaging emphasizes this, with cheeky phrases emblazoned on the front that promise “All Heart, No Hassle” and “Less prep and more chill!”
The artichoke hearts peek through a clear window in the packaging, giving shoppers a glimpse of the premium product inside, and a Skip-the-Prep Kit outlines what work has already been taken out of the equation. No need to wash, trim, or season these ’chokes!
The line features three items: two varieties with chef-crafted seasoning packets—Lemon Butter and Savory Parm—and one unseasoned option for artichoke fans who prefer to create their own signature spices.
Suffice to say, this time-conscious shopper will certainly be adding these to my grocery cart.
