VOL. 20 | BUILDING A BRAND
Articles in This Issue
Broccoli Robot
Broccoli Harvesting Robot Robot “hands” meet 3D technology as broccoli harvesting becomes more like a video game than ever. Learn more from the scientists themselves...
Something Old, Something New: Chef Simon Majumdar
How is foodservice catapulting the industry into a golden age of food? Simon Majumdar discusses revolutionary trends and techniques...
My Favorite Things: Leslie Simmons, Vice President, Dave’s Specialty Imports
A third generation marketer and shipper of conventional and organic blueberries, blackberries, raspberries, strawberries, and more, this Vice President is proud to carry on her grandfather, Dave...
Bryan Silbermann: A Fond Farewell
After 33 years of orchestrating massive industry changes (sometimes from the back of a napkin), where will the road take this iconic PMA leader after retirement?
A Closer Look at Dandy Celery Snackers
For 90 years, Duda Farm Fresh Foods has been a leader in the celery category. This year, as the company continues to pioneer ready-to-eat offerings, Duda is showcasing its Dandy® Celery Snackers,...
A Closer Look at Double Diamond Farms' New Sweet Melody Packaging
If you are looking for that pop of color in produce departments this fall, backed by delicious flavor and freshness, then Double Diamond Farms has a “sweet” selection for you. ...
Nugget Markets: The Gold Standard
Northern California’s best kept secret is taking the upscale retail realm by storm. Director of Produce Adam Bazarnik talks execution, differentiation, and 90 years of success...
NatureSweet—Finding the "Sweet" Spot
How can retailers find the “sweet spot” when selling to consumers? Vice President of Sales Kathryn Ault shares this and a new marketing launch...
Stemilt Growers — Building a Brand
How do you build a nationwide brand? Roger Pepperl and team tell how 20+ years buy-side experience helped find a solution for retailers and growers alike...
