Eye-catching details and the promise of a single-serving I won’t have to stress to consume? Count me in. Index Fresh’s newest line, Avoettes® Organic Mini Avocados, delivers on avocados that are sized perfectly for individual meals, on-the-go lifestyles, and zero-waste mindsets.
The packaging itself is dreamy, with avocados gently encased in a purple plastic mesh bag. Made from #2 recyclable material, the color palette of the packaging makes it a stand-out on the shelf. With a lavender background and royal purple text, shoppers’ eyes have no choice but to watch the gorgeous green avocados gently cascading down the pack. And if shoppers are in any doubt as to the organic quality of the product within, they can see the certified USDA Organic logo right on the front.
On the back, there are usage suggestions that highlight the unique size of Avoettes. Perfect for adding to a salad, wrap, or even just halving and eating with salt, Avoettes offer a variety of applications. There’s also information about Index Fresh and how long the supplier has been in the avocado business—since 1914!—so shoppers will know they’re in the hands of experts.
As part of Index Fresh’s flagship AvoTerra® brand, this new line builds on the promise to deliver high-quality Hass avocados. And they’ve done so with packaging that I think reimagines what organic avocado packaging can look like.
