A brand revamp in fresh produce is undertaken with care. Delivering the right message to retail partners and consumers is challenging, and it’s crucial to strike the right visual tone.
For Index Fresh and its flagship AvoTerra brand, the perfect balance was struck. Through comprehensive brand and packaging consumer research, the company assessed product perception, brand appeal, and purchase intent before unveiling its new packaging.
An already recognizable line, the updated look enhances the company’s messaging: that shoppers can have creamy and delicious avocados throughout the year. With its global sourcing network, Index Fresh and its AvoTerra brand can supply Hass avocados from orchards in California, Peru, Mexico, Chile, and Colombia.
Available in both conventional and organic options, either in bulk or bagged, the new packaging is made from #2 recyclable materials. The new packaging is also part of a wider rollout across the company’s marketing materials. Backed by its new and improved website, Index Fresh aims to strengthen relationships with its partners and bridge any information gaps between supplier and seller.
Backed by 100 years of legacy, this bold new look is one to watch.
