The elegance of a blackberry is undeniable. Infuse that blackberry with premium eating qualities, and the consumer perception becomes even more impactful. Sun Belle, a subsidiary of Frutura, introduced its new Craveabelles® brand in February 2026—an offering ready to elevate eating experiences for the berry-curious.
The Craveabelles blackberry label has quickly become known for its exceptional flavor, appearance, and shelf presence. The program debuted with varieties from Sun Belle Mexico’s breeding program, packed in 6 and 10 oz clamshells. The company saw exciting, high-performing numbers from the offering in its premiere season.
Sun Belle’s vertical integration under Frutura enables consistent supply, strong quality control, and dependable deliveries that retail customers have come to expect from the company. The Craveabelles name is more than just catchy and memorable—it reflects berries that are not just craveable to the consumer, but also craveable by Sun Belle standards.
Equally important is the consistent flavor provided by the Craveabelles label. These blackberries boast higher-than-usual brix levels, glossy appearance, and 360-degree color. With such a premium product beneath the deep purple and gold logo, consumers are sure to add this offering to their basket over and over again. All that’s left is to incorporate Craveabelles into the perfect merchandising display, and retailers have a winning produce aisle strategy.
