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The If List

Chad Miller, Chief Innovation Officer, FreshSource LLC

With a buy-side background in his back pocket and a dynamic forward-looking vision leading his career with FreshSource LLC, Chad Miller has a name that resounds with passion and purpose in our fresh produce industry. Now, close your eyes and picture Will Ferrell playing him in a film about his life. Up for a few more twists and turns from our pal, Chad? Take a read, as we asked him some fun-filled IFs that will be sure to have you second-guessing yours...


IF you could be a character in any book, who would you be?

James from James and The Giant Peach. Who knew my career would rely on bugs and buying and selling peaches some 40 years later?

IF you had to choose now, what would your last meal consist of?

Spicy Mambo Caesar Salad from Mastro’s, a bone-in filet, crème brûlée, and a glass of Pahlmeyer.

IF you could have any actor play you in a movie, who would you want?

Will Ferrell—“You stay classy, San Diego!”

IF you could imagine yourself in a different industry, what would it be?

Definitely something to do with the music industry.

IF you could have dinner with anyone, dead or alive, who would it be?

My mom, whom we lost on Mother’s Day seven years ago.

IF you were stranded on a desert island, what three or four items would you bring?

A satellite phone, so I could stay connected with family and friends, Spotify, a water purifier, and a YETI® cooler.

IF you had to wear the same thing every day, what items of clothing would you pick?

Some form of golf attire—shorts, polo, pullover, and a hat.

IF you could make everyone watch a movie of your choosing, which movie would you want them to see?

Rounders. Life is a constant gamble in which you need to take risks to reap the rewards!

IF you had to eat the same thing every day for the rest of your days, what would you eat?

I will probably second-guess my choices once they have gone to press!

Breakfast: Avocado toast with goat cheese and red pepper flakes.

Lunch: Wood-fired pizza.

Dinner: Tacos, if there is a salsa bar.

IF you could join any musician, dead or alive, on stage to sing or play an instrument with, who would you choose and why?

David Bowie, because of his generational influence on music and musicians. Plus, he was just downright cool!

IF you could re-experience an awesome day in your life, what day would you choose and why?

Ringing the opening bell at NASDAQ. It was a once-in-a-lifetime experience with family and friends.

IF you had a superpower, what would you want it to be?

Super speed. Although the ability to fly did cross my mind!