VOL. 51 | Diving Into Summer




Articles in This Issue


Q&A: The Prospect of Perspective With Joe Barsi

An unparalleled challenge provoked a bold response from California Giant's President. See how his boldness has kept him ahead of the curve...

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The Crown of a Craft

Organic programs and new facilities place the crown of expansion on the avocado grower's head. Where is the king headed to next?

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My Favorite Things: Mackenzie Wortham, Account Director, DMA Solutions

Cozy on up and feel both cultured and intrigued as we discover the hidden intricacies that make this marketing maven a fresh MVP for DMA Solutions...

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A Tapestry of Trust

Uncover the pattern to a produce empire. Chairman and CEO Phil “Rock” Gumpert and President Greg Reinauer look at what works and what's next…

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Making a House a Home

Founder and pioneer George Bravante reveals partnerships, acquisitions, and more that grew his business from a single seed to a category behemoth…

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The Threads of Legend, The Fruit of Myth

Through growth best described as legendary, the California grower looks to its future with new facilities, products, and more in its sights...

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Foodservice Finds a Way

Sharpening the edge of foodservice, the industry juggernaut and United Fresh team up with these movers-and-shakers for a produce revival…

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Breaking Barriers: Viva Fresh Challenges the Produce Industry

The makings of a produce revolution nips at our industry's heels and these visionaries roll out the blueprint to blend buy and supply seamlessly...

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The Train Has Left the Station ...and I'm On it!

The fresh produce conductor takes an all-aboard approach to industry innovation. This exclusive train is leaving the station—will you be on it?

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The Bold Return

Throughout category expansions, explosive growth, and more, humility remains at the heart of this industry pioneer's operations...

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The Chase

Strategic acquisitions and industry-leading innovations position the produce powerhouse for an explosive year of growth...

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The Writer's Way

Marketing mastermind Crystal Chavez came to fresh with a journalist's eye for detail—a strategy that has accelerated the grower's expansion...

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A Closer Look at The Little Potato® Potato Company Easy Sides

As a proud Virgo, it’s all in the details for me. But, if I’m being honest, following a recipe with more than a few steps and ingredients isn’t always my ideal plan for these summer nights. The...

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A Closer Look at Trucco Organic KiwiStar® Packaging

Packaging is a hot-button topic that I love to press in the materials debate. What packages our fresh produce, for many, is just as important as what it contains, ensuring a sustainable planet and...

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WTF Do I Do With Prime Time Peppers ?!

Recipe and photo by JuliasAlbum.com

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