VOL. 22 | The Focal Point of Fresh
Articles in This Issue
#EatMoreCitrus: The Digital Approach
It’s the dawn of a new era of marketing within the produce industry—one that’s been a long time coming. While giants in the consumer packaged goods industry have long intertwined their campaigns...
Up Close with Ready Pac Foods' ElevĀte™ Salads Line
A new look for a new year—this is how Ready Pac Foods elevĀte™ brand salad line is kicking off 2017. With an upcoming program full of revamps, new products and campaigns, this premier producer of...
Up Close with Naturipe's Berries
It is not often you hear about a company reaching its first century of growth with the level of innovation, leadership, quality, and diversity that Naturipe brings to the table. Over the past 100...
Up Close with Lipman's Crimson Tomato™
Fresh for the New Year, Lipman Family Farms is ramping up its 2017 promotions with the company’s ever-popular Crimson Tomato, featuring a new campaign and a new look. The Crimson variety has been...
Deconstructing Trends: Q&A with Karen Caplan
s the President and CEO of Frieda’s Specialty Produce, Karen Caplan can tell you a thing or two about tapping into so-called trends. Frieda’s has an impressive track record of bringing previously...
Robot Grafting
y using robot technology, we can eliminate the need for a lot of hand labor,” Dr. Richard Hassell says as he shares with me the story of a technology he developed; taking a big idea and turning it...
Mark McEwan: Bringing Toronto to the Table
Linking visual talent with a culinary focus, how is this Toronto chef using his refusal to sit still to create a produce narrative?
Mentors in the Making: Lisa McNeece Miceli
The produce maven and her mentors discuss her road to success. The Snack hears from Frank Padilla, Jan DeLyser, and Lisa Strube on the journey in this exclusive...
Perfecting Relationships: Q&A with Matt Mandel
SunFed's President of Operations discusses pushing organics, growing supply, and striving to be the perfect partner to retailers...
Revah-Lutionary: The Rise of a Glass City
How does one of the architects of Mexico's greenhouse capitol plan to grow both United Farms's and Agropark's reach in the larger produce market?
Viva Fresh: It's Gonna Be "Austin"...Again!
With 70% more buyers slated for this year's event, what has retailers clamoring to attend? Hugh Topper, Joseph Bunting, and more weigh in...
My Favorite Things: Alecia Troy, Senior Marketing Manager, Sakata Seed America
Cultivating new strategies and marketing programs that resonate are only a small part of what makes Alecia such a memorable force in our industry. Beyond a fiery passion for horticulture and ag,...
Words of Wisdom: Creating Better Relationships Between the Buy-side and the Supply-side Pt. 1
The industry vet discusses the inevitable tension between buyer and seller, and his proposed long-term strategy in building these partnerships...
SEPC: The Magic of Produce
ersonal. Connected. Intimate. No one knows how to inspire the full meaning of these words quite like the Southeast Produce Council (SEPC), especially considering the near-constant bustle...