A new look for a new year—this is how Ready Pac Foods elevĀte™ brand salad line is kicking off 2017. With an upcoming program full of revamps, new products and campaigns, this premier producer of convenience fresh meal solutions, salads, and fresh-cut produce has rolled out a packaging renovation to its elevĀte™ line of organic and superfood salads. This new design brings the fresh ingredients and flavors to the forefront of each salad by increasing the visual impact and reinforcing the brand’s positioning and Ready Pac Foods promise of value, quality, and differentiation—along with the line’s organic focus.
A recent study by Hanover Research confirms that consumers shop by flavor and variety first and foremost, prompting Ready Pac Foods to address the salad-lover who looks for clear and concise messaging when traversing the produce department. Additional studies share that organic messaging and superfoods messaging both have a huge impact with shoppers. To top that off, recent research by AcuPoll graded the new elevĀte™ brand look with an Outstanding Rating of an A+ average overall, by consumers who noted purchase probability, uniqueness, and price value as key benefits—all making it a win-win right out the gates.
The elevĀte™ salad line comes in a range of offerings including Spinach Salad with Chicken; Spring Mix, Cranberry, and Nut Salad; Sunflower Caesar Salad with Chicken; Baby Greens and Ancient Grains Salad; Southwest Veggie Salad; Kale and Goji Berry Salad; Kale Caesar Salad with Chicken; and Sweet Greens and Chia Seed Salad.