Taste the sweet potato sales this Easter

Libations for All Occassions: Hurricane Cocktail

Watch out, New Orleans, the produce industry is coming to town!

This month our beloved colleagues and friends will make landfall in The Big Easy for PMA Fresh Summit. What better way to prime the palate for Crescent City spirits than with the smooth island flavors of a Hurricane cocktail?

This harmonious libation hits the right notes with the subdued tropical flavor of a freshly-juiced passion fruit. Add a twist of tangy orange juice, dash of lime, submerge in a league of rum and this iconic drink will have you three sheets to the wind.

The drink boasts a unique origin story, as bartenders at Pat O’Brien’s bar in the French Quarter were struck by ingenuity for using a surplus of rum in the 1940s. It’s rumored that the name came from the shape of the glass the bar used, resembling a hurricane cocktail lamp. Tapping into the Caribbean flavors true to the region, the Hurricane soon became a local favorite, and has stood the test of time as the quintessential beverage of this vibrant city.

Whether you decide to sip this drink in the French Quarter or Bourbon Street, make sure to say ‘cheers’ to fresh produce!

2 oz light rum

2 oz dark rum

2 oz passion fruit juice

1 oz freshly-squeezed orange juice

½ oz fresh lime juice 

1 tbsp grenadine

Garnish orange slice and cherry 


1 Squeeze juice from half a lime into cocktail shake over ice. 

2 Pour the remaining ingredients into the shaker.

3 Shake well.

4 Strain into hurricane glass.

5 Garnish with a cherry and an orange slice.