Nothing beats unfurling the perfect mandarin beneath whirls of bulbous skin. The craze over snacking mandarins blew up in the early 2000s when a mix of high quality, convenience, and health revolutionized the produce category. Several years down the road, companies are still investing in the tiny-but-mighty fruit because the value of such a product continues to increase. The California-based third-generation farming operation, Fowler Packing Company, just gained some skin in the game with its new Peelz™ mandarin brand.
Starting at the beginning of the California mandarin season in November, Peelz will be offered in one-, two-, three-, and five-pound packs to retailers across the country. While the company has represented the category for nearly 20 years, it now offers its own brand directly to customers.
The eclectic Peelz packaging is supported by an energetic marketing campaign focused on targeted demos, digital campaigns, displays, and giveaways, all while supporting the individual retailer’s needs. From the royal blue backdrop to the sweet peelz smile, these packages will put a twinkle in the consumer’s eye and dazzle on retail shelves. It’s no secret that Fowler Packing makes good on its promise to deliver the highest quality products to its customers, but now it will also be known as a trusted source in the mandarin category.