From knife to shelf, Baldor Foods is bringing fun and innovation to the produce aisle this year as the company debuts its new Urban Roots line of Veggie Side Kits. Available at grocery and specialty markets across the U.S. Northeast, this product launch features a trio of flavor-packed options that feature Chili Cilantro Cauliflower Rice, Tabouli Style Cauliflower Rice, and Moroccan Spiced Cauliflower Rice.
Inspired by today’s evolving cuisine preferences, Baldor challenged its R&D department to come up with bold, nostalgic flavors that were fun to transform using cauliflower rice as the primary vehicle. And, as we all know, cauliflower has been a hit.
Healthy and easy-to-prepare, these plant-based veggie side kits require little-to-no chopping, can be completed in as little as three minutes, and are sold right in the produce department. Urban Roots Veggie Side Kits are made from scratch daily with the same premium produce and specialty ingredients that Baldor delivers to some of the country’s best chefs. In addition, Urban Roots Veggie Side Kits offer flexibility at the point of purchase, minimal packaging, and extremely quick cooking and cleaning times, since every meal only needs one pot or pan.
The Urban Roots brand was developed in 2002 to initially represent Baldor’s foraging prowess for bringing the best product from all over the world to its urban headquarters in New York City. These flavor combinations represent a variety of different applications and flavors that Baldor believes will bring value to its partners 52
weeks a year.