Bland Farms is breaking into a new retail segment this year with the launch of the company’s new line of frozen Vidalia onion rings, Vidalia O’s. In an effort to offer Southern flavor year-round, and create more brand recognition and differentiation across its product line, this new product is crafted from premium farm-grown, hand-picked onions and is ready in minutes.
Vidalia O’s come pre-battered, allowing consumers to either bake or fry the onion rings. The offering even comes with 2 oz of Vidalia Brands Blossom Sauce—a perfect complement to the naturally super-sweet produce items.
With the high demand for Vidalia onion products, the desire for more regional flavors in changing consumer demographics, and the evolving need for more convenient snacking options; Bland Farms is bringing retailers an item that appeals across segments, palates, and seasons.