Articles
Country Sweet Produce — A “Sweet” Win for Merchandising
How can you engage retailers, liven up produce departments, and boost sales in one fell swoop? Gina Pettit shares the simple retail marketing move that pumped up profits...
The Four P’s of Merchandising: Product, Placement, Pricing, and Promotion Part 1
The Managing Partner of Execulytics Consulting and former retail executive plunges into product assortment and the delicate balance between variety and the bottom line in this Snack exclusive…
Coastal Views and Industry News: A Sneak Peek at This Year’s Organic Produce Summit
With this year's event right around the corner, Matt Seeley, Geoff White, Jan DeLyser, and more share what they most enjoy about the festivities...
Turning the Tables: Anthony Vineyards' Grape Growing Revolution
How has innovation and flexibility helped the company stay two steps ahead in the changing table grape industry? Vice President of Sales and Marketing John Harley explains this and more...
The Making of a Snack Cover: A Behind-the-Scenes Look at the Cover Art for May's Issue
Looking for cutting-edge ways to make produce images pop? Find out how Senior Designer Emily McLain used this technique to make the May cover's design jump off the page...
Fresh Face, Fresh Focus: North Shore Living’s New Brand Strategy
After a deep dive into the company's branding, North Shore revamps marketing efforts with an eye-catching new look. Chris Wada shares on the process here...
Limoneira: The World on a String
From initiatives that target waste and healthy eating to multichannel marketing efforts, John Chamberlain fills us in on the company’s past, present, and plans for the future in this Snack exclusive…
Retail Runway: May 2018
Introducing a newly-designed line of Dandy® Super Sweet Corn, Duda is bringing some extra sunshine to retail year-round with its new value-added offering. With 100 percent recyclable fiberboard...
Stemilt Growers Roger Pepperl Q&A: Apple Merchandising 101
Welcome to your new apple merchandising handbook, straight from the mouth of Roger Pepperl. Here he shares best practices, signage tips, pricing essentials, and more...
Mentors in the Making: Chris Drew
How did a trip to his grandfather's farm ignite a fire for fresh that Ocean Mist Farms' Vice President of Operations still feels? Mentors such as Ed Boutonnet expand on his journey...