VOL. 42 | At the 4Front of Fresh




Articles in This Issue


Mentors in the Making: Bre Macomber

From NASCAR's race track to the growing fields of our industry, Tom Lange's Marketing Specialist has seen it all—but what have a few of our industry's leaders seen in her?

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How Raving About It Can Bridge Buy-Side Gaps

Stemilt Growers' Marketing Director clues The Snack in on how this apple variety is changing the face of produce consumption, and what retailers can do to stay current...

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July Sales Pick: Mark Cassius, Partner, Modern Veg Farms

In this Snack exclusive, the Modern Veg Partner details how he has taken the bull by the horns on his terms and what he has learned from this approach...

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The IF list: Cathy Burns, CEO, Produce Marketing Association

What would PMA's powerhouse CEO do with a handful of IFs? From Mamma Mia to Maya Angelou, this industry leader knows how to get the wheels turning…

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Following the Flavor: A Q&A with Dean Taylor

Mastronardi Produce®'s Director details how he helped create a space for greenhouse-grown products in the foodservice sector...

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Rising Stars

Paul Catania Sr. and Kurt Cappelluti's legacy continues in the form of this growing star-studded family. Athletes-turned-produce pros Brian Lapin and Andrew Amodeo tell The Snack how...

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Through it All: Big or Small

Having grown from start-up to bi-coastal powerhouse, Jay Rodriguez, Katiana Valdes, and Rudy Liau King talk this millennial company's trajectory in our Snack exclusive...

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At the 4Front of Fresh

The Snack takes a tour with David Lake, David Hewitt, Kelly Daniels, and Mark Munger for a behind-the-scenes look at expanded warehouse space, value-added capacity, acreage, and more...

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A Closer Look at Chelan Fresh New Cherry Pouch Bag

A wise produce veteran once told me that a new product should try to solve a problem—wait, is that in this issue?Perhaps that’s why these words rang out to me when speaking to the Chelan Fresh team...

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A Closer Look at Taylor Farms New Chopped Salad Kit Offerings

Did someone mention ready-to-eat, healthy, fresh, and flavorful in the same sentence? Taylor Farms did, so sign me up. The company has launched new additions to its chopped salad kits line, and...

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Built to Thrive

ACME's Produce Director takes us on a deep dive into where he sees the future of fresh going, and how he's investing in supplier relationships to help drive the retailer forward...

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Everything's Pepper in Texas

Craig Slate and Gretchen Kreidler Austin reveal how they're steering the burgeoning company toward bigger and better operations, categories, and more in this massive market...

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Cultivating Innovation

The President and CEO of DelFrescoPure® takes The Snack on a deep dive into the company's greenhouse operations, and how it continues to set the pace for industry innovation...

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An Ode to the Future of Fast Fresh

This fast-casual eatery puts fruit and veg front and center. Director of Culinary, Michael Stebner, details how produce providers can team up with the foodservice all-star…

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