VOL. 52 | Becoming Timeless
Articles in This Issue
Squash SnackChat
Matt Mandel, Emily Murracas, and Alan Voll are just a few of the leaders to discuss how to sharpen the edge of this versatile category...
Putting the 'Pro' in Proactive
COO Brian Kane outlines crucial crisis strategies driving the fresh produce partner's success, leading to this more than 120M-dollar investment...
Becoming Timeless: Remembering Industry Legend Frieda Rapoport Caplan
What the produce icon taught us about industry storytelling lives on through those who knew her. Her supply-side legacy is captured in this 2020 piece…
Impressions by Design
Do we even remember what to talk about at an industry networking event, such as a mixer during a convention? Think back to 2019 and earlier, before virtual became an industry descriptor. Sarcasm...
The (Virtual) Show Must Go On!
Find out why these produce dynamos believe this year's strategy could bring about long-lasting supply chain reform from the very top...
The If List: Jan DeLyser, Vice President of Marketing, California Avocado Commission
Traveling over the Scottish Highlands with ukulele in tow, this produce legend proves that imagination lies at the core of successful marketing power...
Growing Toward the Sun: A Q&A With Carrie Briones
Spearheading growth and driving sales, the produce veteran lends her supply-side expertise into expanding LIV Organic's operations...
Kiss The Sky
As it introduces new experiences to the market, the proprietary purveyor sets its sights on bringing new products and partnerships to a head...
My Favorite Things: Heather Fuller, Senior Director of Sales, Braga Fresh Family Farms/Josie’s Organics
The Braga Fresh Director adds a dash of whimsy to her sales style, proving that the produce world likes their greens with a bit of flair...
Mentors in the Making: Morgan Underwood
Knocking heads with Allen Lund's most distinguished executives, this industry up-and-comer builds toward transportation domination...
A Closer Look at Fresh Energy™ Organic Date Line
Symmetry is something we all seek, finding beauty in mirror images and balance. Already colorful, distinctive, and attention-grabbing, Atlas Produce’s Fresh Energy™ line now checks all the boxes of...
A Closer Look at Homegrown Organic Farms® Organic Chilean Blueberries
The organics category has exploded with a multitude of varieties to create a colorful array in produce aisles, so why not bring in some sweet blueberries this fall with a little help from a Chilean...
A Closer Look at Windset Farms® Crescendo® Sweet Pointed Peppers
I admit it—I have a sweet tooth. I’m not talking about getting a hankering for candy every once in a while. From fresh peppers to ice cream, my sweet tooth is yearning 24/7, and many of my fellow...
A Closer Look at Naturipe Snacks™ Bliss Bento™ Snacking Line
In today’s hurried lifestyle, snacks are a blockbuster category. Healthier eating habits continue to grow and capture a larger portion of shopping carts, creating a great way to inject more fresh...
From Dust to Diamonds
From internal innovations to carving out new portfolio prospects, Mike Way, Jeff Taylor, and Brian Miller lift the veil on expanding operations...
Cutting to the Core
Scott Leimkuhler, Howard Nager, and Cory Stahl are but a few of the industry pros who walk us through the powerhouse's strategy to keeping business strong...
How the Dice May Fall
Championing a total rebrand is no simple task for a produce dynasty, but G&R Farms' Chief details how this move positions the grower for future expansions, new launches, and more...
Wherever Your Roots May Grow
Drawing from a multi-faceted background with big-name brands, Sunkist Growers' marketing maven brings an unparalleled tour-de-force energy...