VOL. 69 | Eye on the Produce Prize




Articles in This Issue


Raising the Stakes: A Q&A With Bob Mast, President, CMI Orchards

Detailing an aggressive upward trajectory, the supply-side expert and President discusses the long-term vision behind CMI Orchards...

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The Current of Evolution

Embracing evolution, the Director dives into her rapidly progressing career and role in Crystal Valley Foods' unceasing expansion...

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How Radical is a Sabbatical?

It’s a competitive market for talent—for both newer and experienced employees. What if we can keep the experienced people longer? And, at the same time, also see them refreshed, engaged, motivated,...

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A Sun-View of Stewardship

Andrew and Marko Zaninovich and Mitch Wetzel take us on a journey, dissecting a table grape legacy 100 years in the making...

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Sensory Enchantment: A Q&A With Rick Alcocer, Senior Vice President of Fresh Sales, Duda Farm Fresh Foods

With an in-depth look at its vast portfolio, Rick Alcocer outlines the grower's approach to creating an enchanting foodservice experience...

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July MVP Highlights: Quinton Woods

Invested in the next generation is testimony to the dedication of this Gwillimdale Farms leader. Find out what's shaping his vision for the future...

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You Get What You Give

Allen Lund Company President Eddie Lund gets candid, divulging what it took for the transporter to achieve the 1B-dollar revenue mark...

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BBQ Snackchat

As this prime merchandising season carves out increased demand for fresh produce, find out how a few industry experts are bringing the heat...

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My Favorite Things: Naba Bakar

From classic Maryland traditions to fine art, discover what adds spice—literally—to the GoldenSun Insights VP of Marketing's existence...

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Menu Mainstays: July Edition

Lipman Family Farms, Jacobs Farm del Cabo, and several other supply-side leaders pull back the curtain on their stand-out foodservice items...

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A Learner's Passion: A Q&A With Brooke Becker, Senior Director of North American Retail, Mission Produce

With a leader's vision and student's mentality, the Mission Produce Senior Director takes hurdles head-on as she helps drive company growth...

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Produce Pulse: Air-Fried Opportunities

Who said fried food can't lean into the healthy category? Our own Peggy Packer reveals how this rising kitchen tool can unlock produce purchases...

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Issue 69 July - Editor's Letter

Examining the personal and professional aspects of the industry, our Editor in Chief explores how we can balance both sides of the paradox...

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Reinventing the Wheel: A Q&A With Frances Dillard, Vice President of Brand and Product Marketing, Driscoll's

The Driscoll's VP shares how to build a brand legacy one innovation at a time and bend the perception of what the berry category can be...

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Tangible Joy

As the grower unveils this highly anticipated brand for the first time, we take a beat with some central leaders to discuss the joy of fresh...

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Leafy Greens Snackchat

Take a page from these industry leaders' playbooks, placing several beloved leafy greens varieties front and center at retail...

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The Roads We Travel

Backed by a unique value proposition and growing system, Chief Customer Officer Steve Wright details the possibilities that lie ahead for Soli Organic...

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Partnering with Progress: A Q&A With Randy Giumarra, Vice President of Sales, Giumarra Vineyards

Giumarra Vineyards’ VP of Sales details an expanded organic program, fresh varieties, and newly designed packaging in this exclusive Q&A...

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