VOL. 75 | Our Seventy-Fifth Issue




Articles in This Issue


Mother's Day SnackChat

These industry savants share fresh-forward strategies for success as shoppers swarm the produce department ahead of Mother's Day...

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Sustaining the Future

Backed by a vision of resilience, these leaders lay out Rainier Fruit Company's efforts to sustain the future of the environment and produce...

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Vidalia® Onions Snackchat

These buyers and suppliers detail well-laid merchandising strategies for a coveted variety to boost onion category basket share...

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Industry Spotlight: Nurturing Nature

The team at Rainier Fruit Company works day in and day out to achieve full-circle sustainability across its operations. From innovative programs that promote soil health at its orchards to its...

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Strawberry SnackChat

As the spring season elevates demand, we got in touch with some top-tier berry suppliers to uncover the opportunities that await…

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Issue 75 April - Editor's Letter

As she embarks on a journey of her own, our Editor in Chief sheds a light on the closing of one chapter and the beauty of fresh beginnings...

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Staying True

From the diner counter to an EVP for Giorgio Fresh, take a stroll through the makings of this exec as he hangs his cap on an illustrious career...

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My Favorite Things: Jan DeLyser, Recently Retired Vice President of Marketing, California Avocado Commission

The recently retired marketing exec shares her love for the California avocado industry. Find out about her favorite things here...

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Leadership at the Top: An Inside Out Job

From show and tell to finding hidden treasure, the consultant divulges some of the unexpected skills of successful senior leaders...

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A Closer Look at Peri & Sons Farms® Earthbag® Packaging

I cannot deny the draw of eye-catching packaging. When shopping, an internal struggle often wages between my love for contained, organized foods (not to mention an attraction to artistic boxes and...

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A Closer Look at Giumarra Companies Honey Pop® Seedless Table Grapes From Mexico

Imagine this: You’ve just finished lacing up a pair of colorful roller skates and are hitting the rink to glide to an eclectic collection of Michael Jackson; Earth, Wind & Fire; and Mariah...

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A Closer Look at Atlas Produce Sunnies™ Energy Bites

Did you hear that? It’s the sound of consumers throughout the Northern Hemisphere rejoicing that the gray, gloomy days of winter are behind them.As they say “Hello, Mr. Blue Sky,” shoppers are...

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April MVP HIGHLIGHTS: Mike Stephan

Our April MVP gives us an inside look at his executive expertise, leading the charge as one of Monterey Mushrooms' VPs...

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From Roots to Passion

As VP and COO, David Black wields his deep roots in agriculture to guide the supplier's growth trajectory long-term...

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My Favorite Things: Greg Au, Corporate Sales Manager, Allen Lund Company

Father, husband, coach, and athlete are but a few of the words that describe the Allen Lund Company leader. Discover more in this exclusive...

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The Magic Lies Within Us

Guided by undeniable branding prowess and the feminine spirit, Angela Hernandez forms a strategic team to cultivate large-scale growth…

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Finding Good Ground

Travel back to the creation of a powerful legacy as the California Giant Berry Farms Owner details the importance of finding good ground...

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The Nature of the Business: A Q&A With David Dudley, Senior Category Manager, Sprouts Farmers Market

The Senior Category Manager at Sprouts Farmers Market ruminates on the nature of the business and how retail plays a role in fresh...

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