VOL. 80 | Sweat Equity and Fieldwork: The Lifeblood of California
Articles in This Issue
Do What Makes You Different: A Q&A With Robert Dobrzanski, Founder, Atlas Produce
Robert Dobrzanski breaks down 20 years of company evolution and an ongoing dedication to staying family-owned...
Returning Home: A Journey With Randy Scott
In this 2023 feature, the retired Senior Category Manager of Produce for Sprouts Farmers Market gave us a closer look at his 40-plus-year career and the Texas roots that raised him...
Mentors in the Making: Angela Hernandez,Director of Marketing, Trinity Company and President and Co-Founder, Cultivate
Committed to authenticity and knowledge, the Trinity Fruit Company and Cultivate leader describes some of the relationships that molded her success...
Halloween SnackChat
Industry pundits from several different categories lend their expertise as buyers put the finishing touches on their Halloween displays...
Mentors in the Making: Stephanie Myles, Marketing Events Manager, Nature Fresh Farms™
Nature Fresh Farms' Marketing Events Manager details her journey across the Canadian produce scene, tipping her hat to these fellow industry greats...
My Favorite Things: Leslie Lawrence, Operations Manager, Joe Produce
After working with experts across multiple sectors, the Joe Produce Operations Manager gives us a peek inside her world...
Project Phoenix
The Sobeys' FreshCo Director discusses the execution of this innovative pilot program as the retail chain accelerates its fresh-forward strategies…
Issue 80 October - Editor's Letter
Sweat equity, golden hours, and passion inspire our Editor in Chief in her latest pen-to-paper, drawing on the parallels between foodservice and produce storytelling...
A Closer Look at Bee Sweet Citrus Mandarin Point-of-Sale Line
The potential a pop of color can bring to a produce department cannot be overstated. Combined with distinctive messaging and a brand built on consumer loyalty, retail operators are finding a...
A CLOSER LOOK AT Taylor Farms Snack Packs
The name of the game for me today is refueling. On the go. With a healthy option. Snickers® is no longer a trick of my trade. Well, maybe sometimes.With companies continuing to make strides in the...
A Closer Look at Soli Organic™ Packaged Bunches
Come a little closer—I won’t bite! Now that I’ve got your attention, let me introduce you to the latest Soli Organic™ product to hit the market: Packaged Bunches.With this release, the supplier has...
A Closer Look at SUNSET® Umami Bombs®
Make way for a delicious explosion. Mastronardi Produce® launched a flavor bomb into the tomato category, and your shoppers will not be able to resist this sweet and savory beauty.Dubbed Umami...
Citrus Snapshot
The citrus sector is synonymous with opportunity. From applications in food, health, household cleaning, and much more, the category extends itself into nearly every corner of a consumer’s...
LIBATIONS FOR ALL OCCASIONS: Orange Cranberry Limeade
One of my favorite things about the fall season is hitting the fair. While the local fair in my hometown of Buckeye, Arizona, is quite humble in appearance, it is the grounds for a host of core...
An Apple to Envy
What’s in a name? This apple by any other name would be just as sweet, but Envy™ conveys the variety’s coveted distinction in a competitive field. Developed to meet consumer demand for a...
Thanks, But No Thanks: How to Say It and Hopefully Have a Happy Recipient
At one time or another, we all have to say no—or no, thank you—as my mom taught me. It’s often not easy, and sometimes downright hard. Most of us don’t enjoy letting people down. And as situations...
The IF List: Patrick Mills, Director of Produce and Floral, Bashas’ Family of Stores
Bashas’ Family of Stores’ Director of Produce and Floral tells how he looks toward the future while planting his feet firmly in the fresh industry...
Type 2 Fun and the Next Generation of Produce
How can younger generations' love for extreme sports entice them to the produce lifestyle? Our Managing Editor explores a key phrase to highlight the excitement of the industry...
Sweat Equity and Fieldwork: The Lifeblood of California
Newly appointed President Mark Bassetti takes us on an inspiring career journey while demonstrating the vitality of this integral ag region…